Wawota Farm & Auto Supply - Wawota

History

Auto Value traces its roots back to the earliest days of program groups in the automotive aftermarket. Such “programmed distribution” groups centered around common identification and consumer advertising to compete more effectively with mass merchandisers, chain stores and other aftermarket parts and service providers. Bolstered by aggressive and creative advertising and promotional programs, Auto Value established itself as one of the preeminent identity programs with distributor affiliates coast to coast in the United States, Mexico and Canada. In 2000, Auto Value merged with Bumper to Bumper to form the Aftermarket Auto Parts Alliance, Inc. From its inception, the Alliance became the largest group of independently-owned warehouse distributors affiliated as a single program group. Today, the group goes to market under both the Auto Value and Bumper to Bumper brands.

The Alliance provides its affiliated Auto Value and Bumper to Bumper jobbers with a support system including a full range of marketing programs, signage, merchandising materials, seasonal promotions, personnel training, business technology and an industry-leading assortment of nationally-branded OE quality replacement parts. Additionally, the Alliance leads the aftermarket with its own exclusive brands like Perfect Stop® and Parts Master® that are available exclusively from its affiliated distribution centers and stores. To promote all of its store and product brands, the Alliance offers local advertising assistance as well as aggressive, ongoing national ad and PR campaigns.

Of particular note is our industry-leading Certified Service Center program, providing independent service centers with a comprehensive support program to level the playing field with national service chains. The program includes Confidence Plus® — our industry-leading national parts and service warranty — and SafeRoute Roadside Assistance® as well as training, merchandising and marketing materials and subsidies for many commercial technology programs.