Victoria Avenue Funeral Home and Cremation Centre

Our commitment and guarantee

As North America’s trusted provider of funeral, cremation, and cemetery services, Dignity Memorial professionals care for thousands of families each year—one family at a time. We’ve helped generations of customers create memorials that truly celebrate the life of their loved one.

When you choose a Dignity Memorial provider, you’re choosing a celebration of life defined by professionalism, compassion and attention to detail that is second to none. We vow to get everything exactly right and we stand behind that promise with a 100% service guarantee. See one of our associates for details, or learn more about the Dignity Difference.

That's why J.D. Power honoured us with the J.D. Power President’s Award, an honour only achieved at the time by 12 recipients in the company’s nearly 50-year history. We accredit this merit to our commitment to respect, integrity, service excellence and enduring relationships.

Since 2005, we have partnered with J.D. Power to hear from you, through the Voice of the Customer program. Around 80,000 Dignity Memorial customers provide us with feedback each year, consistently bringing our average score to one of the highest achievable. Many of the customers surveyed take the time to tell us specifically how we have impacted their lives.

Every day families under stress and consumed with grief, turn to us for exceptional service, innovative options and memorable celebrations of life, which is why we remain committed to upholding our values in every interaction, no matter the customer.

Excellence in customer service doesn’t just happen. It’s rooted in a deep understanding of consumer needs, company values and employee dedication.