Domo Gas - Leila

Domo today has more than 90 locations across Western Canada with annual sales exceeding $220 million dollars.

Originally the company was one of two gas stations ran as a division of Dominion Motors, Canada’s largest Ford dealership, which “sold the best for less”. The stations were quite successful and when Senator Everett joined his father, Mr. Horace Everett, at the dealership that his father had built to become Canada’s largest Ford dealership; he came out with a scheme to expand the gasoline retail side of the business.

He talked a representative from Canada Safeway into renting a small area at the front of Safeway’s parking lots to Dominion Motors for the purpose of building little kiosks that would simply dispense gasoline. These were small structures with only two pumps, one at either side of the kiosk. Initially, Safeway allowed Domo to build these new style kiosks on 3 of its parking lots in Winnipeg. A new company was incorporated and it was called Domo Gasoline Corporation Ltd. with the trading name "Domo". In a day when the corner service station ruled, this way of retailing gasoline was quite revolutionary. The small footprints, the tiny rents, and the fact that there was only one person required to man them assured that the operating costs were extremely low, and these savings the Senator insisted would be "passed on to Domo guests". Originally, Domo sold its gasoline for “3 cents per gallon below other major brands”.